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Intelsat Globalizes Largest Concert Event in history Intelsat General Corporation
The ChallengeWhen event organizers and broadcasters have simultaneous projects underway and those events are happening around the globe, having an advanced network in place to transmit content in various formats to various outlets without interruption or loss is paramount. However, it is challenging to choose the right network that can deliver always-on, secure connectivity. This was the challenge Live Earth organizersfaced in July 2007 during the logistical planning of the largest live concert event in history.Executives at Live Earth had to find a transmission service provider that could handle 24 hours of live, simultaneous content from eight international venues on six continents and be able to disseminatethat content to an estimated two billion viewers worldwide, seamlessly and simultaneously. They turned to Intelsat for a solution.From its inception, Live Earth was a huge technology hurdle. Organizers described it as the equivalent of transmitting seven simultaneous Super Bowls live to a global audience. AndreMika, the Executive in Charge of Production for Live Earth, said, “I’ve worked on the Olympics... and this project was much larger and more complex than the Olympic Games.” Mikaknew from the beginning that collaboration with a leader in high definition broadcasting would be a key component in the success of the Live Earth broadcast. He needed a trulyglobal service provider with deep experience in video distribution and one with proven resources to handle an event of this scale. Mika called the Live Earth production “the biggestRubik’s cube I’ve ever seen.”
Intelsat Globalizes Largest Concert Event in history Intelsat General Corporation
The ChallengeWhen event organizers and broadcasters have simultaneous projects underway and those events are happening around the globe, having an advanced network in place to transmit content in various formats to various outlets without interruption or loss is paramount. However, it is challenging to choose the right network that can deliver always-on, secure connectivity. This was the challenge Live Earth organizersfaced in July 2007 during the logistical planning of the largest live concert event in history.Executives at Live Earth had to find a transmission service provider that could handle 24 hours of live, simultaneous content from eight international venues on six continents and be able to disseminatethat content to an estimated two billion viewers worldwide, seamlessly and simultaneously. They turned to Intelsat for a solution.From its inception, Live Earth was a huge technology hurdle. Organizers described it as the equivalent of transmitting seven simultaneous Super Bowls live to a global audience. AndreMika, the Executive in Charge of Production for Live Earth, said, “I’ve worked on the Olympics... and this project was much larger and more complex than the Olympic Games.” Mikaknew from the beginning that collaboration with a leader in high definition broadcasting would be a key component in the success of the Live Earth broadcast. He needed a trulyglobal service provider with deep experience in video distribution and one with proven resources to handle an event of this scale. Mika called the Live Earth production “the biggestRubik’s cube I’ve ever seen.”